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Designation: Associate Professor

Department: Commerce

Type of Appointment: Permanent

Email Address:

Educational Qualifications: M.Com, M.Phil, SET

Years of Teaching Experience: 26 years

Subjects Taught: Industrial Management, Retail Management

Areas of Interest: Advertising, Marketing, Services Marketing, Consumer Behavior

Research Papers Published/Presented (Paper title, Publication Name/Conference Name, page number, volume, month and year):

The influence of television advertising on young women on the consumption behaviour of select products, Galaxy Link – An International Multidisciplinary Half-yearly Research Journal, Peer Reviewed Referred and UGC listed Journal (No. 47023), ISSN: 2319-8508, Volume VI – Issue I, Part II, November – April 2017-18