Designation: Associate Professor
Department: Commerce
Type of Appointment: Permanent
Email Address: sumathi@carmelcollegegoa.org
Educational Qualifications: M.Com, M.Phil, SET
Years of Teaching Experience: 26 years
Subjects Taught: Industrial Management, Retail Management
Areas of Interest: Advertising, Marketing, Services Marketing, Consumer Behavior
Research Papers Published/Presented (Paper title, Publication Name/Conference Name, page number, volume, month and year):
The influence of television advertising on young women on the consumption behaviour of select products, Galaxy Link – An International Multidisciplinary Half-yearly Research Journal, Peer Reviewed Referred and UGC listed Journal (No. 47023), ISSN: 2319-8508, Volume VI – Issue I, Part II, November – April 2017-18