Thinkers Market

 Objectives of the Activity:

1. To understand the psychological factors influencing consumer behaviour.
2. To analyse how perceptions, attitudes, motivation, and personality affect business decisions

Activity Overview:

The Postgraduate Department of Psychology conducted an activity titled “Thinkers Market” on 9th October 2025, providing students with a platform to practically apply the concepts learned in the paper Consumer Psychology. The event featured a student-run canteen offering a variety of items such as chaats, breads, and refreshing drinks. Additionally, students showcased and sold their handmade products including greeting cards, decorative flowers, crochet work, and paintings.

The activity was thoughtfully designed to integrate theoretical knowledge with real-world practice. Students implemented key principles of consumer psychology such as perception, motivation, product positioning, pricing strategy, branding, and consumer decision-making. Through the process of product creation, presentation, and sale, they explored how factors like packaging, social influence, and customer satisfaction shape buying behaviour.

The Thinkers Market proved to be an enriching experiential learning opportunity. Students gained firsthand insights into consumer preferences, communication strategies, and market dynamics. The event not only enhanced their understanding of psychological principles in consumer contexts but also encouraged creativity, teamwork, and entrepreneurial thinking. Overall, the initiative successfully bridged academic learning with practical application, making it a memorable and educational experience for all participants.

 Outcomes of the Activity:

Students understood the key psychological factors that influence consumer behavior, including perception, motivation, attitude, and personality. Learners gained awareness of how individual differences and social influences shape purchasing patterns.

Beneficiaries: